Twitterific

7 Dec

: a real-time information network that connects you to the latest information about what you find interesting. (thanks Twitter about us page!)

I have a bit of an odd relationship with technology.  On one hand, I’m quite the laggard.  Oh I’m geeked out by the latest and greatest, but I’ll never own the newest and greatest gadget (my current computer is going on it’s 5th year).  And on the other hand, I’m completely fascinated by technology, and couldn’t be a bigger tech-evangelist WHEN it comes to seeing how the intersection of the traditional/’old school’ and technology helps to move various industries forward.  (Recent examples I’m just blown away by: Art more readily available to everyone via the iPad, professors using twitter in classroom discussion to enhance the learning experience, and Animal Planet’s charity drive with donations directly linked to program viewership).  I guess you could say I’m not going to be impressed by technology just for technology’s sake– it’s gotta be cool and beneficial for me to be really interested.

Think of technology as cool vs. beneficial as a traditional cost/benefit analysis (remember, I’m a total research nerd).  And technology for technology’s sake just isn’t cut it in a cost/benefit analysis.   Sure, I’d love a new computer or iPad (or just a new powercord at this point), but I can’t justify the purchase.  Why?  The expense far outweighs the practical benefits.  The functions I need a computer for- Excel, Powerpoint, Internet Browsing- can all be done relatively well on my old clunker.  I just don’t need a better one.  Besides looking great and perhaps not catching on fire (true story, my current computer has caught on fire and is somehow still fully functional), the cost would far outweigh the practical benefits for me at this point in my life.  A new computer wouldn’t move me forward in any way other than ‘cool’ factor.  Of course, if I decide to become, say, a graphic designer, the cost/benefit ratio will change and I will need more functionality.  That shiny new computer and new technology capabilities changes from just being ‘cool’ to ‘cool’ and ‘beneficial’— the technology jackpot in my opinion.

So what technology is topping my list as ‘cool’ and ‘beneficial?’  TWITTER.  And in the larger scheme of things, SOCIAL MEDIA.

Why I think Twitter is ‘cool:’

1.  It’s Easy and Convenient. Say something in 140 characters? Done in the blink of an eye.  Create lists so I can follow all the headlines I want in one place? Done in an instant.  Want to tweet from your computer? Your phone? Your iPad? Shoot, you could even tweet from the bathroom! Twitter is just so easy to use, it’s hard not to be impressed.

2.  It’s Free. Yep, in the world of overpriced gadgets and gizmos, Twitter is 100% free.  Even if you don’t own a computer or a cell phone, there’s always a public library/work computer to use.  I have access to all this great information for absolutely nothing.

3.  It Allows for Tremendous Access and for Network Expansion. On what other platform can I communicate directly and as easily with a top marketing exec or with someone from a different country? And for free? And in real time? And here’s the shocker– the response rate is great and Twitter actually allows for a true two-way real time conversation.  There’s no way that I would meet even half of the people I follow in mere months if I was trying to track them down in person or by phone, email, etc.  And going back to the ease point– it’s easy for someone to shoot off a quick 140 character response.  It’s harder to find an extra 15 min in the day to talk to someone.

So there’s the ‘cool’ factor recapped.  But how can this ‘coolness’ benefit the advertising industry (personally I think Twitter has huge potential for almost every industry, but just for modeling purposes lets stick to advertising)?  Let’s wrap all the ‘coolness‘ factors together–Twitter is easy, convenient, free, and a ‘networking’ tool… hmm networking you say?

Why I think Twitter/social media can be beneficial to the advertising industry:

Networking is the key to why I think Twitter/social media is beneficial to the advertising industry.  Twitter’s networking capability is an example of how the intersection of the traditional (networking, ie people connecting with people) with technology (Internet) can move the advertising industry forward.  We live in a world that’s becoming increasingly busier/faster/more cluttered, which in turn is making it harder and harder for advertisers to really connect with consumers– and for consumers to feel like a part of the conversation.  But Twitter is a ‘cool‘ and ‘beneficial‘ technology that provides advertisers with an easy, convenient, and real time network to (re)connect with consumers–

–So why are advertisers so resistant to including Twitter and social media as a viable and valuable advertising tool?  Isn’t the idea of advertising to engage and connect with consumers?  Here’s a great platform that gives advertisers the opportunity to have a one-on-one, two way conversation with their consumers, coupled with the fact that Twitter is easy to use, convenient, and free.  And the ironic part of it all? Twitter (and modeled to social media) broken down to the basics, taken from the about us section of Twitter: a real-time information network that connects you (whether it be on the advertiser end or the consumer end) to [information/people/the world around you]. That’s actually a really old, traditional concept- people connecting with other people.  So really, the joke’s on the advertiser if they continue to resist the change- since Twitter and social media is just the intersection of the traditional with technology.  The benefits of Twitter/social media far outweigh the costs- why not??

Your thoughts- what else can advertisers do with the intersection of the traditional with technology?  What other technologies are ”cool’ and ‘beneficial’ that could move the advertising industry forward?

Update: This nerd just can’t get enough– an example of an advertiser that GETS IT: Gatorade –> ‘The company recently created the Gatorade Mission Control Center inside of its Chicago headquarters, a room that sits in the middle of the marketing department and could best be thought of as a war room for monitoring the brand in real-time across social media.’ (from mashable, full article here)

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5 Responses to “Twitterific”

  1. PsyDet December 10, 2010 at 6:51 pm #

    I find myself on twitter.com reading other people’s post rather than updating my own status! I still don’t know how to link photos but its a great site!

    • justallie December 12, 2010 at 12:36 pm #

      I’m somewhat new to Twitter myself– but I find it’s a great tool to learn about what’s going on in your industry, cool happenings around you, what your friends are up to… I probably read more tweets than writing my own, too!

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